ReserveX

ReserveX Travel

Where the travel industry comes together

Our Mission

To become the global leader in helping retailers connect people with more travel experiences across the world. 

ReserveX is designed not just as a service, but as a partner in growth, enabling travel retailers and operators to unlock new revenue streams, partnerships, and help enrich the world.

We are committed to fostering a secure and trustworthy environment, where the potential of every travel retailer is maximized through innovative solutions and exceptional service. ReserveX is a customer-centric and relationship-based partner, here to assist in digital transformation and product offering growth.

Group Travel
Meta Search Partners
Online Travel Agencies
Traditional Travel Agencies
Corporate Travel
Cruises
Multi Day Tour Operators
Day Activities

ReserveX is driven by the fundamental value in delivering life changing experiences delivered through
our trusted network of retail partners. As a company, we operate based on the following principles:

Trust

Trust is at the heart of our company. From delivering reliable experiences from our supply partners to working with our retail partners to provide a secure and trustworthy platform that they can build their revenues on.

Collaboration

We believe that difficult problems are best solved through interaction and collaboration as a team. We are driven by this principle and is how we operate as a Team.

Innovation

We continuously invest in our platform and our team to ensure we are helping to lead the way in our wonderful travel industry.

Our Story

At ReserveX, our mission is to revolutionize the travel experiences industry by offering a comprehensive, reliable, and user-friendly platform. We specialize in seamlessly integrating multi-day tours, day activities, and cruises into both online and traditional travel agencies.

Our platform is designed not just as a service, but as a partner in growth, enabling travel agencies to unlock new revenue streams, broaden their offerings, and excel in a competitive marketplace. We are committed to fostering a secure and trustworthy environment, where the potential of every travel agency is maximized through innovative solutions and exceptional service.

ReserveX Difference

Acquire new customers and revenue streams today, with an instantly expanded offering through ReserveX

The ReserveX Team

Kelly Tompkins

Chairman, Founder & Chief Product Officer

Kelly has over 25 years of experience in pioneering the development of leading travel technology companies. Prior to founding ReserveX, Kelly was the Chief Product Officer for Manifest Escapes. Before this, Kelly founded AdventureLink, the first SaaS platform for booking multi-day tours. Kelly also founded LeisureLink, which pioneered the ability to book vacation rentals through major GDS and online travel services. Kelly is an avid traveler and a former member of the Canadian National Cycling Team.

Kelly brings a passion and depth of knowledge to deliver a world-class technology platform for ReserveX and international partnerships to rapidly scale the business.

Kelly Tompkins Chairman, Founder & Chief Product Officer

Dan Godsell

CEO & Co-Founder

Dan has spent the majority of his 20-year career working in technology and travel. Prior to ReserveX, he worked with and led teams at Flight Centre Travel Group, Expedia, and Travelport. His combined experience working in the world of Travel Agency, OTA, and Travel distribution led to a realization that the travel experiences industry (tour, cruise, day activities) was in need of better, more modern technology to specifically enable the travel agency community. This led him to co-founding ReserveX. In addition to a passion for travel and adventure, Dan is a big believer in supporting communities, giving back, and is an advisor on several travel related boards including Give a Mile (not-for-profit), Centennial College (travel & tourism program), and ASTA (American Society of Travel Agents).

Dan brings industry relationships and a professional sales team approach to ramping up ReserveX distribution partnerships globally.
Dan Godsell CEO & Co-Founder

Roy Reif

COO & Co-Founder

Roy’s career embarked down an adventurous path beginning with guiding hikes in the Canadian Rockies and evolved into leading 2 and 3 week expeditions across Western Canada (Topdeck Travel, TrekAmerica, Intrepid, Grand American Adventures). His leadership and communication skills then propelled him to manage the Canadian and Alaskan operations for the world’s largest Destination Management Company, lead go-to-market strategies and obtain 200+ customers for TourRadar, and take on the position of Canadian Managing Director at Exodus Travel. Seeking to further expand his horizons, Roy pursued an MBA and shifted into Strategy consulting, offering his insights to brands across Canada, the USA, and the UK. Beyond work, Roy’s passions include hockey, kayaking, and soaking up the sun.

Roy brings decades of tour operating expertise and supplier relationships to the ReserveX team.

The ReserveX Advisors

Terry Jones

Terry provides guidance on leveraging AI and developing industry partnerships

Travelocity CEO & Founder &
Founding Chairman of Kayak

Magnus Aideborn

Former CEO of ArrivalGuides &
owner of Lion Ventures

Magnus is guiding our European expansion strategy

Travel, Experiences, and Integrations
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